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SaaS Revenue Model: How to Adopt One to Boost Recurring Revenue

Hubspot

The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. Here’s what that looks like in practice. Unpacking the SaaS Revenue Model. Ongoing Retention.

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Sales Automation Is Having a Glow-Up. Are You Ready?

Salesforce Marketing Cloud

More advanced applications of sales automation focus on data analysis. Pipeline management is a great example: automated analysis paired with AI can find red flags in opportunities in a pipeline based on deviations from expected KPIs, and deliver recommended actions that help reps and leaders keep sales on track. Good stuff.

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Salesforce Customer 360 Pricing 2022?

TrustRadius Marketing

If you are looking for a customer relationship management (CRM) solution that can bridge workflow gaps for you, then Salesforce Customer 360 has you covered. Customer 360 is a popular CRM that gives you impressive reach and visibility into the way your customers relate to your product. What is Salesforce Customer 360?

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The ROI of Business Intelligence

The ROI Guy

While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. One in 10 isn't doing anything and 12% are monitoring the situation.

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Top 5 Open-Source Project Management Software Tools

TrustRadius Marketing

You also run the risk of ‘vendor lock-in’ when purchasing and using proprietary software. 70% of organizations have experienced project failure at some point over the past year, according to research from KPMG. One likely contributor: lack of standardized project management practices. Enter project management software.

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Measuring the ROI of Events

Allocadia

Set up a clear hierarchy of marketing campaigns and sub-campaigns in your CRM system. Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. In fact, Marketing Operations can be a make-or-break factor in running a successful event. This can be a make-or-break factor for event success!

ROI 60
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Lead Generation Check list – Part 5: Treat your marketing database as a valued asset

markempa

An organized centralized database permits the analysis of dead-end leads – those that have gone nowhere – and the use of them as learning tools for everyone. An organized centralized database permits the analysis of dead-end leads – those that have gone nowhere – and the use of them as learning tools for everyone. Now for part 5.