Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Digital Asset Management 114

Digital Asset Management Personalization Peer-to-peer Work Management 114

Martech

OCTOBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and why is it so important for brands to build up and closely guard their first-party data? ” Mistake one: “Everyone goes looking for a vendor first.”

Digital Asset Management 91

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 91

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 115

Valasys

NOVEMBER 21, 2022

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. .

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Privacy 40

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X These are the areas I personally plan to pay close attention to in the year ahead. Together, these forces are converging into The Digital Firm. It’s life after digital transformation.

Enterprise Management 137

Enterprise Management Digital Asset Management Work Management Marketing Management 137

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62