NuSpark Consulting

JANUARY 21, 2012

I would look forward to discussion on any books you think should be on my “hall of fame” list. Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Demand Generation and Lead Process. Balancing the Demand Equation.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Heinz Marketing

JANUARY 14, 2019

One person that I will call out that I know you know, Matt, when I joined Eloqua, our Chief Revenue Officer was Alex Shootman , and Alex is now the CEO of Workfront. And one of his fellow leaders at Eloqua who’d been with him for a while, once described him as a leader savant. And then all of the people that I have worked with.

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

PathFactory

SEPTEMBER 12, 2018

The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. Rather than focus on just ‘any old lead’, their account-based revenue approach serves the most targeted, customized content to accounts that represent the highest annual recurring revenue.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40