Remove trigger urgency
article thumbnail

10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

If the content or body of your email is littered with links, then there’s a good chance that it will trigger the spam filters of most email service providers, thus resulting in a low delivery rate. With that said, you can try the AIDA strategy. But don’t fall for this email marketing mistake: Do not pack your email with links!

article thumbnail

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Demonstrate / promote your product. Attract new customers.

article thumbnail

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

Use urgency to trigger FOMO (fear of missing out). You can use a drip email campaign to keep users engaged with your brand through a pre-written, timed or triggered series of emails. Did you know that 33% of email recipients open an email based solely on the subject line? Ask questions. Optimize for mobile by keeping it short.