Remove Aggregators Remove Doubleclick Remove Linkedin Remove Mobile Advertising
article thumbnail

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers. Google: Introducing simpler brands and solutions for advertisers and publishers. Also, Google reminded us of the focus they are putting on mobile and small businesses moving forward.

article thumbnail

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. More than 1.5

article thumbnail

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.