Hubspot

JULY 15, 2020

However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking. This will look like CTR, CPM, CPA, CTOR, etc.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Act-On

FEBRUARY 26, 2024

For example, if The Gotham Times averages 1,000 visits to their homepage in any given week, and they have space for two display ads on their homepage, then their potential ad inventory is 2,000 impressions per week. The CTR or Click-through Rate measures how often people who are served an ad actually click on it. What is an Ad Network?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Ad Server – a platform that delivers advertising to a user’s browser or app, to drive an action. Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

LeadSquared

APRIL 5, 2016

Usually, aggregators have a better chance of converting those people. PPC or CPA? But if you cannot, then go for target CPA. Check the impressions, CTR and conversion rate. CTR – Search term, Average position and quality of ad copy, Conversion rate – again search term, average position and landing page quality.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Choozle

OCTOBER 22, 2018

Ad network: Serves as an intermediary between advertisers and publishers, and aggregates large amounts of advertising inventory from a publisher’s website. Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Also see: HTML and Javascript).

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41