B2B Marketers Should Stop A/B Testing in 2018
FunnelEnvy
JANUARY 19, 2018
You can get visibility into down funnel impact through attribution , but in my experience, it tends to be cumbersome and the analysis is done post-hoc (once the experiment is completed), as opposed to being integrated into the testing process. In general, B2B websites have less traffic than their B2C counterparts.
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