CPM, Doubleclick and ROAS - B2B Marketing Zone

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

APRIL 2, 2021

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. So what about ad networks? Google Display & Video 360.

Buy

Buy Work Management Cost Per Thousand Marketing AI

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space.

Cost per Acquisition

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click

B2B Marketing Zone

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

A Jargon Busting Guide to B2B Programmatic Advertising

Webinars

Stay Connected