25 Google Search Statistics to Bookmark ASAP
MAY 7, 2019
These changes reduce bounce rates and increase page rank on Google SERPs. Branded searches have higher click-through rates on the first half of the first page of Google. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%. The average click-through rate for first place on desktop is higher than that of mobile, at 31.52% and 24.05% respectively.