How Heineken built a successful metaverse branding strategy and brought their virtual beer to life
ClickZ
MAY 25, 2022
How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Fancy a beer?
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