Remove agency attitudes first-mover all-in-one
article thumbnail

How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Fancy a beer?

article thumbnail

Habit, Prioritization and Complexity; The Roadblocks to Unlocking Programmatic’s True Potential

Adacado

To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level. We are creatures of habit after all, and habits are hard to change.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Habit, Prioritization and Complexity; The Roadblocks to Unlocking Programmatic’s True Potential

Adacado

To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level. We are creatures of habit after all, and habits are hard to change. Prioritization.

article thumbnail

35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

Could your business be the one to launch the next big SaaS success story? With the right idea in place, it’s possible to develop a SaaS service that will deliver high returns on your investment in a relatively short period of time. If you haven’t considered it before, it’s worth looking at.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.

article thumbnail

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. When we found ourselves on the shallow side of the lagoon, I fell a couple times into knee-deep, sticky, black mud. And I did – after another couple hours, I could stand on a paddleboard for all of 10 seconds.