B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 17, 2012

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

Outbrain

AUGUST 15, 2018

For shorter character limits, focus on directness; for longer advertorials, be creative about including anecdotes, testimonials, expert quotes, and more to better engage your audience. Do: Be transparent with your labeling. With that in mind, your copywriting should suit the format of your ad. Don’t: Be wordy. Final Takeaways.

Paid Content 35

Paid Content Copywriting Advertisements Advertising 35

Outbrain

OCTOBER 22, 2018

Native advertising is: a) Another word for advertorial or sponsored content; b) Brand production of content marketing assets; c) Distribution of advertising that is embedded directly into an editorial content feed. So please humor me, and answer the following statements with one of the three choices below.

Advertising Agencies 37

Advertising Agencies Advertisements Advertising Paid Search Agency 37

Navigate the Channel

SEPTEMBER 13, 2023

As humans doing human behavior, they assess your competency or capability, your reliability (or your products’ reliability), your integrity, your empathy or compassion and your honesty or transparency. Honesty or transparency We’ve all heard the phrase about doing business with people you know, like and trust.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65