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Financial Services Can Earn Trust by Modeling Content After Customer Narratives

Content Standard

” When it comes to effective, ethical marketing, trust always plays an implicit part in the conversation—your audience can’t listen to what you have to say if they don’t believe your brand when you say it. For more stories like this, subscribe to the Content Standard newsletter. . “Times have changed.

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What Is Earned Media?

ClearVoice

Earned media also results in content that can be used for your website, social media, newsletters and beyond. Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. Bottom line? What is earned media?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. Who Needs Editors?

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Be sure to set the subject as: attn Marcus - This will connect you directly to me and we can continue the discussion further. I look forward to hearing from you.