Hubspot and Purchase Intent - B2B Marketing Zone

The Dark Future of Native Advertising

Digital B2B Marketing

APRIL 29, 2014

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Largely driven by content, Hubspot is delivering numbers many marketers can’t match with much larger advertising budgets.

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The Good and Evil of Native Advertising

Hubspot

MARCH 1, 2016

Since the early 1900s it’s been around in the form of advertorials, sponsored radio shows, and even infomercials. 53% of users say they would look at a native ad over a banner ad, and they are 18% more to show purchase intent. Native advertising is hardly new. It’s projected that 8.8

B2B Marketing Zone

The Dark Future of Native Advertising

The Good and Evil of Native Advertising

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