What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
Native search ads are commonly referred to search engine marketing (SEM). An example of paid search native ads for the keyword - native advertising solutions. They can be considered modern advertorials. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%. In short, no.
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