Heinz Marketing

APRIL 4, 2022

Matt : I was on a webinar yesterday and one of the guests talked about the fact that events just disappeared from our playbook two years ago during the pandemic. So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Webinars , which have been produced since the 1990s, are one variety of virtual event. Xerox released the first webinar software, PlaceWare, later that year. Virtual event history.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. It’s like consultants telling companies to be “transparent&#. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. And another word for lurker is “reader,” is “follower,” is “fan.” And that’s good for you.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80