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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100
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5 Traits Strong B2B Marketing Writers Have in Common

BOP Design

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. Too much background noise in a coffee shop? Know Digital.

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How to start your B2B e-commerce project: 10-step guide

Sana Commerce

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Or you work with an external IT or design agency? White paper. Large companies tend to form internal multidisciplinary project teams. commerce project.

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Customer Feedback for Hair and Beauty Salons

Genroe

Introduction Before you put pen to paper in designing your survey […]. On this page we have collected a range of material from the Genroe website focused on small business customer feedback that is relevant to hair and beauty salon businesses. The post Customer Feedback for Hair and Beauty Salons appeared first on Genroe.

Paper 52
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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100
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What Is Content Marketing & What Will It Cost Me?

BOP Design

Content marketing is a not just copy, it is a strategy that includes a range of mediums and channels that have the goal of attracting, generating, and converting inbound leads. Execution of SME Interviews. A skilled copywriter(s) familiar with your industry and the ability to effectively interview your subject matter experts (SMEs).

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100