chiefmartech

NOVEMBER 21, 2015

(Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. It represents a bridge between data and organizational change; between performance management and marketing outcomes. Of those, certain functions are not exclusive to the marketing space.

Work Management 40

Work Management Marketing Management Resource Management Marketing Automation Services 40

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Integrations Your heatmap tool cannot exist on its own without playing nice with the rest of your martech stack, especially your analytics tools. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Well, attribution — even when solely focused on digital channels — places a very tall order on prerequisites: It requires linearity.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

AUGUST 24, 2023

For instance, if you’re in the e-commerce sector, an agency with a track record in driving online sales and managing platforms like Shopify or WooCommerce can be invaluable. A digital marketing agency will focus on organic and paid social media marketing and apply these tactics to the channels that best engage your audience.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98