ClearVoice

JANUARY 28, 2021

To effectively create a brand marketing strategy , you can’t focus all efforts on one silo. By creating a strategy for each of these mediums, you ensure your message finds the right people in relevant and actionable ways, according to Esther Poulsen , founder and CEO of Raare Solutions, LLC. “An

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ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged.

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Outbrain

OCTOBER 22, 2018

Native advertising is: a) Another word for advertorial or sponsored content; b) Brand production of content marketing assets; c) Distribution of advertising that is embedded directly into an editorial content feed. Yet unlike those other mediums, there aren’t the same well-funded lobbying bodies pushing agendas around them.

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Contently

JULY 22, 2016

Now, Walker and the Cisco team want to aggressively scale the brand’s content operation. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “It’s something we need to experiment with.”

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Contently

JULY 22, 2016

Now, Walker and the Cisco team want to aggressively scale the brand’s content operation. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “It’s something we need to experiment with.”

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Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness.

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B2B Marketing Zone Posts

AUGUST 3, 2010

How Much Should Brands Pay for Content Marketing? Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Should B2B brands be excited by the marketing opportunities the iPad presents? -

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