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Uncertain times: Monday’s Daily Brief

Martech

BOX AD GOES HERE. Shopify partners with Yahoo ad services . Merchants will also have access to Yahoo’s Dynamic Product Ads, managing Yahoo ad campaigns directly within their Shopify admin, where they can also set up and monitor campaigns in near real-time. Chris Wood, Editor. And he also shared some head-scratching.

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7 Trends B2B Marketers Should Keep Their Eye On

NetLine

Despite the fact that we don’t know how the next 6 months will unfold, mapping out a plan is essential to surviving in this climate. . Given the serious disruptions, uncertainties, and obstacles that COVID-19 has presented, businesses need to have a firm idea of what their plan is as they move ahead. . Why is it Trending?

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6 Tips for Inbound Appointment Setting

Belkins

Do you have a contingency plan in case of a crisis? White papers take a little more work than case studies and sales decks, but it pays off in numerous prospects pulled into your sales funnel. What is the most comfortable way of requesting a consultation? What is your system of benefits? Marketing of products. Datasheets.

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

It’s a glossy ad featuring Kim Kardashian and a few other pop-culture staples, pushing brand awareness for E Network. However, there is another component to this Snapchat ad, which is the lead generation aspect. At the bottom of the ad, I was directed to scroll up to “Apply Now”. All I need to do is give them my email address.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. Plan Cart abandonment recovery options. Because there is no turning back! . Notable examples. Notable examples.

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Differentiated Marketing for Professional Services

Hinge Marketing

Their third service line is operational business consulting. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. And it requires discipline to plan and execute a differentiated strategy.

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Differentiated Marketing for Professional Services

Hinge Marketing

Their third service line is operational business consulting. For one target segment, family-owned restaurants, they use the same strategy as the bookkeeping service, and they sell their consulting services as part of a fixed-price monthly package. Download The Marketing Planning Guide. But the upside can be tremendous.