Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. If you’re not using the same IDs as others, there’s no way to leverage data outside your organization, nor measure your performance against industry benchmarks.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Valasys

SEPTEMBER 4, 2019

According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.” CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy. ” Social Media ROI is monetary proof of whether or not social marketing efforts are working.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40