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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

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ROI Watch: Calibrating and Measuring Your Digital Marketing Efforts

Digilant

Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. Consider benchmarks and goals.

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How to Use Marketing Budget KPIs for Decision-Making

SmartBug Media

Cumulative budget: The total budget summed up across all marketing channels. Cumulative spend: The total budget expended across all marketing channels. 5 Way to Use Marketing Budget KPIs to Guide Decision-Making. As a marketer, we only have so many dollars to spend and hours in a day.

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How much does acquiring a customer cost?

Martech

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. What CPA really does is measure the efficiency of the marketing campaign, Brenner said. How much did you spend finding them? How many customers did you find?

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Opt Intelligence - Untitled Article

Opt Intelligence

Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. How low your CPL can be is based on a variety of factors, including industry, size of desired audience, and targeting methodology. How To Calculate CPL. leads generated.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL). That may sound simple, but it’s a very useful metric to track.