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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

While working with an outside partner or agency isn’t a possibility (or a benefit) for every B2B company, there are certain scenarios (five of which are described below) in which it may be a good idea. External partners can help you find the time by increasing bandwidth to create more content on behalf of your organization.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 are shared on Facebook daily.