Advertising Agencies Consulting Digital Experience Platform Enterprise Management 
chiefmartech
AUGUST 29, 2022
The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.
Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?
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TrustRadius Marketing
APRIL 29, 2022
Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?
Martech
OCTOBER 5, 2022
Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Even in 2015, Episerver was locating itself in the digital experience platform category.
Valasys
DECEMBER 17, 2019
Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver was acquired last year by private equity firm called Insight Venture Partners.
Delivra
DECEMBER 15, 2020
Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
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