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How to use YouTube Analytics to optimize your video performance

Sprout Social

Some noteworthy metrics for the report include: Organic Traffic: Video views that are the direct result of user intention. If you’re a YouTube Partner with an associated AdSense account, you’ll have access to a couple of additional reports on how much you’re bringing in. The Estimated Earnings Report.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Think Google Adsense and Facebook Audience Network. Marketers can segment users by lifestyle, interest, intent, demographic, and viewership. So what about ad networks?

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Display ads usually have low click-through rates – just 0.05% across all formats and platforms, but they are well suited to increase brand awareness and intent to purchase. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Why Use an Ad Network? Cost-per-click (CPC).

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[Publisher Series] Revenue Optimization, Part III: Optimizing Existing Page Layouts

Outbrain

AdSense recommends only placing three Display ad units per single web page. While CPM-based Display may perform better above the fold, CPC-based Native Ads perform just as well below the fold, within the body of the article, or homepage, and even at the footer — as long as they’re placed within the readers’ content consumption stream. “The