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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. In 2013, Google released their display ad network called AdSense. As the year 2000 quickly approached, rumors of Y2K and crashing the internet became mainstream.

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What is Programmatic Digital Advertising?

Digilant

In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003. AdSense quickly became synonymous with spam and ad fraud. And what did Google do to combat this?

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

If you are interested in learning more about our content, our software solutions or our editorial and strategy services, please contact us here. Next, you should look for paid sources like Google AdSense, Outbrain, Taboolah, Nativo, and Sharethrough. We hope this helps.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. Cost Per Click (CPC). Cost Per Click (CPC) refers to the model where an amount is paid for each click received, irrespective of the views/impressions. CPC vs. CPM. The two most common pricing models used today, CPC and CPM have distinctive features: CPC. Table of Contents. What Is Paid Media?