What Is Paid Media? Definition, Types, Process with Examples
Martech Advisor
JANUARY 7, 2020
CPC vs. CPM. Cost Per Click (CPC). Cost Per Click (CPC) refers to the model where an amount is paid for each click received, irrespective of the views/impressions. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views. CPC vs. CPM.
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