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Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. The less the gun lobby knows the better the chances that they won’t be able to mount a counter-offensive.

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CPA – The Holy Grail of Online Advertising?

readwrite

Over the years, search has evolved to become a full-fledged marketing & advertising channel. Adsense/Adwords (and its derivatives), since it revolutionized web publishing by turning. However, the recent issues of click fraud , click attack , ad tracking. Click fraud and other critically contentious issues.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

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