Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 132

Marketing AI Work Management Effectiveness B2B Marketing 132

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

LeadSquared

NOVEMBER 4, 2020

Amidst the unforeseen challenges and volatile market, the safest bet is being human-centric in all your marketing and sales efforts. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. Thus, digital marketing has become a direct route to sales.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Lead Liaison

FEBRUARY 2, 2023

Sell sponsorship branding on games Companies such as Lead liaison provide an interface to build your own game. Rotating advertisements on digital activations All digital activations/games in the Lead liaison library include optional screensavers. Ads can be displayed on kiosk-hosted games or games running on any mobile device.

Lead Liaison 79

Lead Liaison Organization Marketing Automation Services Work Management 79

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Choozle

MARCH 25, 2020

Megan Sullivan-Jenks, Senior Director of Marketing, Choozle: Let’s start with an explanation of what Colman Brohan & Davis, Inc (CBD Marketing) does and the clients you support. Mark Robinson, Vice President, Digital Marketing, Media & Analytics, Colman Brohan & Davis, Inc.: Now, that’s all changed.

Paid Search Agency 45

Paid Search Agency Paid Content Advertising Agencies B2B Marketing 45