Binary Demand

APRIL 19, 2024

Before you hit send, think of each email marketing campaign as a unique friend, each with its personality and goals. Take a moment to understand the metrics available to you for these campaigns. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Porch Group Media

NOVEMBER 10, 2022

Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971? Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Unique Clicks) / (Delivered Emails).

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Click-through rate (CTR). How do you calculate CTR? inbox placement rate.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137