NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Act-On

OCTOBER 6, 2023

Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. You can use SMS to alert customers and prospects of upcoming events, like a webinar starting in an hour.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Inbox Insight

DECEMBER 18, 2018

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

ClickZ

FEBRUARY 18, 2020

We had an opportunity to sit with their VP of Marketing, Anthony Botibol, who spoke about how BlueVenn stands out in an increasingly overcrowded market, the key to customer success and retention, and the role CDPs can play in winning back the customer’s trust. There is a lot of smoke and mirrors out there.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. Most of these marketing automation platforms can be integrated with CRM tools & provide the scope for optimization of multichannel campaigns.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Marketing Insider Group

DECEMBER 8, 2020

There are many free lead generation tactics out there, but few will help you maximize your ROI. Also important is the frequency of your publishing. Plus, it never goes out of style. Putting out gated content is wise if you’ve already built a library of content that you are sure your audience is enjoying.

Lead Ranking 344

Lead Ranking Lead Generation Paid Content Lead Scoring 344

Contently

NOVEMBER 15, 2016

A good number of the shells we push forward get sucked back out to sea as the next wave rolls in. Marketing automation software if a powerful tool, but many of the companies that use the software to create nurture campaigns attempt to turn leads into customers through brute force. Lead scoring.

Lead Nurturing 60

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 60