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How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Besides, Email Marketing is also beneficial for sharing third-party ads. Figuring Out the Ideal Personas: .

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

I also share some new examples to inspire you to branch out and get creative in how you use this channel to build and maintain your vital audience relationships. For more details on each of these techniques, check out Aaron’s visual checklist: Example: Salesforce’s sign-up forms. Build a strong list. Go easy on sales-y messages.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

In the long & short of it, optimizing the experiences of prospects (UX) across omnichannel, often by opting for niche-specific targeting, targeting for specific geographies including regional/local areas & radii-based targeting or geotargeting have become essential components of any B2B content strategy.