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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction. So what does this really mean? intermediate PPC'

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. So you've seen some content marketing team structures and the different job titles you might hire for.