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5 Charts That Summarize The State of The Publishing Industry

Hubspot

Roughly half of the respondents in our survey reported having increased their email newsletter frequency. While the majority of respondents (83%) in our Benchmarks report found that selling banner ads, sponsored content, ecommerce, lead gen, and classified options were also a part of the mix.

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How to Setup Your Company Blog For Success

Marketing Insider Group

Won’t adding your blog potentially send them in the wrong direction? Think of categories like you would the sections of a traditional newspaper — news, sports, business, classifieds, etc. Check out our deeper dive on blog post frequency here. The takeaway: be sure your blog appears on your main navigation menu.

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The True Power of Contextual Marketing

PureB2B

Suddenly, a banner image appears on your computer with a discount coupon for air conditioning units. With contextual marketing, you won’t see the offering as an ad. This will help you classify each of your contacts and determine the right content and platform where you can reach them. Of course, you check it out.

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The True Power of Contextual Marketing

PureB2B

Suddenly, a banner image appears on your computer with a discount coupon for air conditioning units. With contextual marketing, you won’t see the offering as an ad. This will help you classify each of your contacts and determine the right content and platform where you can reach them. Of course, you check it out.