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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. A good case study for the data privacy problem is Blockstack , a network built on blockchain that touts itself as “a new internet for decentralized apps.” Bitcoin, of course.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. For this reason, many marketers are reexamining their retention efforts to combat rising ad costs. update, targeting and attribution have become much more difficult on Facebook and Instagram. Benefits Of Retention Marketing. Acquisition Costs.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 But it’s not entirely dissimilar either, in spirit or tactic.

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12 Simple Rules to Boost Your Ecommerce Conversion Rates

Unbounce

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Today, I’ll go over the 12 rules I follow to create a shopping cart experience that’ll grow your ecommerce conversion rates. Avoid long forms.

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NFT Glossary: Every Buzzword in One Place

Single Grain

In crypto exchanges, you first buy the coin and lock it until the end of the airdrop. Your reward depends on how much and how early you locked. Based on the amount of participation (by locking a token amount). Not only are they abstract, but there are dozens of buzzwords used in this new space. Like insider information.

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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform

ClearVoice

It protects the privacy of consumers throughout the European Union by dictating the way you should communicate your data storage policy and what you need to do with that data. Surveys add credibility to content marketing. When collecting survey data, it is imperative that you understand what limits you face due to GDPR.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.