NuSpark Consulting

MARCH 9, 2013

A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. Trial/demo requests. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

B2B Marketing Exchange

NOVEMBER 15, 2023

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! garnered the highest impressions and likes among social-focused channel campaigns, resulting in 43 testimonials, a charitable auction of the Viper, and over $115,000 raised for partnering charities.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Calendly Calendly makes it a no-brainer when it comes to scheduling demos.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

MARCH 10, 2016

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. 9) Bounce Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28