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The power of customer data across the journey: Acquisition

Martech

Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers.

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How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021

Valasys

In brief, cryptocurrency mining is a term that refers to the process of gathering cryptocurrency as a reward for work that is complete. Moreover, in the year 2021 regulated digital exchanges custodians will continue to be announced and are expected to go live. The trend has gained immense precedence in recent times.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

If you advertise on Facebook, you may be wondering how changes to the social media platform will impact your reach and ad results. Below, we’ll explain which Facebook ads targeting options are changing and what these changes mean for your social media and paid advertising strategies. Why Facebook Is Changing Ad Targeting.