Remove Activities Remove In-market Prospects Remove Top of Funnel
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The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. This sounds like marketing nirvana, right?

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. We call this anonymous data-realm the Dark Funnel. It’s where buyers are invisibly: Conducting their own research. This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts.

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Demand Generation vs. Demand Capture: Which Strategy is Best for You Right Now?

Inbox Insight

Demand generation and demand capture are two critical yet distinct components of an effective marketing and sales strategy for B2B companies. It involves a range of inbound marketing strategies, such as content marketing, social media marketing, SEO, and email campaigns.

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Intent Data is a superpower. Here’s why.

Zoominfo

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. That’d be something.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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The Role of Intent Data in SEO Success

Aberdeen

Combine that with the fact that your competitors are creating more content than ever and you have a recipe for search engine optimization (SEO) disaster. The problem is that SEO is all too often boiled down to keyword research and content creation. This is an opportunity to educate target prospects from your perspective.

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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.