Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Sending one generic email to everyone doesn’t work. I suggest you do a very basic test to see which work better for you: .

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Online Marketing Institute

JULY 31, 2009

Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. They actually have their sales and marketing orgs aligned and working together. Customer-centricity is essential to lead management maturity.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40