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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Activation : Conversion through the buying cycle. This year, Marketo set out to make a splash at the event. Evaluation : Search.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Like that display window, blogs offer a place to demonstrate your very best thought leadership. Besides offering you a place to highlight and archive all of your thought leadership, blogs are important for two other important reasons: Blogs are often the way that new clients find you.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. With merely 10 reviews by verified users, a company can generate tens of thousands of impressions to buyers.

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. . The team here at SnapApp has some very exciting news to share!

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. The team here at SnapApp has some very exciting news to share!

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.