Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! No lead nurturing , and too much focus on the bottom-of-the-funnel. A leaky funnel—they didn’t know what was succeeding or how.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

MARCH 21, 2016

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. . What does your marketing road to this point look like?

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

SnapApp

MARCH 21, 2016

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. What does your marketing road to this point look like?

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

Adobe Experience Cloud Blog

AUGUST 4, 2015

The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead. This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Activation. …and more.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122