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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

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Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Many A/E/C firms appreciate that their website is an important marketing tool. To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Email marketing.

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9 call analytics platforms for marketing teams to consider

Martech

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Do you use social media like Facebook , Twitter or LinkedIn ? What makes for effective content marketing? Content Marketing' They won’t stay.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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21 Best Social Proof Tools to Elevate Your Business Growth

Optinmonster

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. Testimonials can increase conversions on sales pages by 34%. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand.

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