Terminus

OCTOBER 26, 2021

As a marketer, you’re investing significant time and dollars in paid advertising in order to drive buyers to your website. If you’re not personalizing the experience when visitors arrive on-site, you are likely missing out on opportunities to further engage and convert this traffic. Customer Examples.

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

Martech

JUNE 12, 2023

Shouldn’t we get our enterprise act together before we select any new technology? Consider: Early web content management system implementations forcing a consolidation of digital strategies. E.g., email touchpoints with website personalization and commerce recommendations? Of course, this feels backward.

Enterprise Management 109

Enterprise Management Digital Asset Management Work Management Marketing AI 109

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

FEBRUARY 3, 2020

They're willing to provide their personal and financial data to companies, but (reasonably) expect a higher quality experience in return. 1) Tailor Your Product/Service for Your Target Market. According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” They shouldn't be.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Hubspot

SEPTEMBER 24, 2015

If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. In essence, the act of doing so is what we call personalization or personalized marketing. Personalized Marketing to the Rescue.

Buyer's Journey 28

Buyer's Journey Paid Content Personalization Trends 28

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Email personalization.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145