The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. It acts as a digital middleman. API (Application programming interface)- It allows one application to talk to another with ease. CPA can be competitive which in turn leads to high costs.
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