Four Great Ways to Use Personalization in Digital Marketing
Webbiquity
OCTOBER 9, 2018
Getting personalization right is just as important as doing it in the first place. So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Personalize the call-to-action (CTA) based on prospect’s buyer persona. Personalization in Online Advertising.
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