Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. The highest-ranking answer? ‘No
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