Remove ebooks
article thumbnail

What Is Demand Generation?

ClearVoice

An effective demand generation strategy creates opportunities for brand awareness, customer acquisition, and ongoing business growth. Reduce your customer acquisition costs: A streamlined process for acquiring customers results when sales and marketing are not duplicating each other’s efforts. Challenges. Strategy use cases.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.