accelerate agency

APRIL 27, 2021

It’s the most important metric you should be tracking, as it serves as the benchmark for your progress (or regression). . CPA (Cost per Acquisition). The only way to ensure your marketing budget makes sense is by knowing the cost per acquisition of campaigns. Customer Churn. Marketing can get very expensive if left unchecked.

Cost per Acquisition 52

Cost per Acquisition Churn Rate Marketing Websites Paid Search Agency 52

Heinz Marketing

MARCH 7, 2024

making a purchase, clicking on an ad). Logistic regression and gradient boosting machines are commonly used for propensity modeling. Propensity models are typically binary classification models that predict the probability of an event occurring (e.g.,

Marketing AI 111

Marketing AI Lead Ranking Analytics Lead Scoring 111

Single Grain

JULY 25, 2019

Upselling and Cross-Selling Readiness. CAC or Customer Acquisition Cost. This helps to inform the next step in marketing or selling to a prospective lead based on predictions about their future buying habits. 6) Upselling and Cross-Selling Readiness. Targeted Content Distribution. Lifetime Value Prediction.

Lead Ranking 93

Lead Ranking Marketing AI Lead Scoring Analytics 93

Single Grain

SEPTEMBER 22, 2023

There are often regressions and jumps as people actually go through your marketing funnel. Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. For example, let’s say you sell vests that keep outdoor workers cool in the summertime.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105