acquisition cross-sell 
Zoominfo
MARCH 9, 2021
Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Demand generation is programmatic. Beyond the Funnel.
Zoominfo
OCTOBER 5, 2021
Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Demand generation is programmatic.
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Convert
MAY 24, 2022
Sure, you can spend more on acquisition and grow revenue but at what cost? Most of it focuses on acquisition and driving revenue. The business world has long championed growth at any cost. Increasing customer acquisition costs. Jon Ivanco , Co-Founder at Formtoro, illustrates this point wonderfully.
Single Grain
SEPTEMBER 22, 2023
Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. For example, let’s say you sell vests that keep outdoor workers cool in the summertime. TV Ads: Create TV commercials that highlight the challenges your audience faces without explicitly selling your product.
Convert
AUGUST 15, 2022
Even if you sell a relatively uncomplicated product, high-quality value-first education creates memorability and cements brand awareness. Getting discovered via high search engine rankings makes sense, especially given how PPC costs fluctuate and results plateau over time. Find and Incorporate the Best Selling Angles.
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