ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

KoMarketing Associates

JANUARY 25, 2013

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Content Offers Ranked by Impact on Lead Acquisition Quantity. Content Offers Ranked by Impact on Lead Acquisition Quality.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. Do White Papers Still Engage?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. 1 rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. Original here. It’s also got the staff hopping to maintain the coveted top position.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Alinean recognized by BtoB Magazine’s as one of To. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Do White Papers Still Engage?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. BtoB Magazine ). BtoB Magazine ). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100