DemandBase

JANUARY 8, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? No technology currently exists that uses SEM to target accounts. How can you leverage SEM to aid and abet Account-Based Marketing? It can be done. And we did it. Asking the Big Question.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

ClickZ

JUNE 17, 2020

As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity. 5: Demandbase: Account-based marketing (ABM) platform. Category : Account-based marketing (ABM).

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

APRIL 24, 2023

The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. Strategy: Optimize Digital Strategies Instead of relying on a traditional lead gen process, we implemented digital strategies that optimized sales funnel marketing.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology. DemandBase.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48